PE
PORTIA ERASMUS Content Creator
Open for Brand Partnerships & Sponsorships

PORTIA
ERASMUS

Content Creator • Lifestyle • Culture • Digital Storyteller

Crafting vibrant, high-retention vertical video and polished visual narratives that transform everyday stories into cultural conversations. Connecting premium brands with an authentic, engaged Gen-Z and Millennial audience.

Verified Creator Media Kit
PE

Portia Erasmus

Content Creator & Influencer

TikTok @portiaerasmus IG @porshie_22
Avg. Engagement
7.4% ↑ 3.2x vs avg
High community interaction
Target Demographic
84%
Ages 18 – 34 (Gen Z & Millennial)
Content Verticals
✨ Lifestyle & Daily Vlogs 💄 Beauty & GRWM 👗 Fashion & Styling 📦 Product Reviews / Unboxings ⚡ Trending Sound Narratives
Response turnaround: < 24h Start brief →

Audience Analytics & Engagement

Numbers That Drive Real Brand Conversion

Cross-platform performance data aggregated from Portia's active TikTok and Instagram creator accounts.

Engagement Rate
7.4%
Top tier for vertical creator benchmarks
Ages 18–34
84.2%
High purchasing intent demographic
Female Audience
68.5%
Beauty, fashion & lifestyle shoppers
Save & Share Ratio
9.1%
Organic virality & repeat views
Verified Channels

Platform Profiles & Highlights

Directly connected channels where Portia creates original, high-performing vertical videos, stories, and branded reels.

TikTok Channel

@portiaerasmus

Algorithm Peak

Portia’s TikTok channel is driven by authentic storytelling, high-energy hooks, lifestyle aesthetics, and humorous relatable commentary. Highly responsive comment section and strong algorithm distribution through the "For You" page.

Content Format: 9:16 Vertical Video (15s–60s)
Top Content Types: GRWM, Relatable Vlogs, Sounds
Ad Format Readiness: Spark Ads & Whitelisting Ready
Posting Frequency: 4 – 6 videos / week
View @portiaerasmus on TikTok
01

Native Hook Integration

Seamless product placement in the first 2 seconds that stops the scroll naturally without feeling like a scripted television ad.

02

Sound & Cultural Trend Leverage

Utilizing trending audio cues and fast-paced editing to maximize FYP retention, shareability, and comment section debates.

03

Full Paid Ad Usage & Spark Codes

Every video can be provided with a TikTok Spark Ads authorization code for direct brand media spend boosting.

04

High Comment Conversion

Active pinning of brand links and promo coupon codes directly inside the comment section to drive immediate clicks and trackable ROI.

Audience Profile

Demographics & Follower Insights

Who watches, engages, and converts through Portia's channels.

Age Distribution

Total %
18 – 24 years (Core Gen Z) 52.4%
25 – 34 years (Young Professionals) 31.8%
35 – 44 years 11.2%
45+ years 4.6%
💡 Over 84% of followers possess direct discretionary purchasing power.

Gender Split

Audience Split
Female
68.5%
High affinity for beauty & fashion
Male
31.5%
Lifestyle, tech & events
🎯 Highly responsive to female lifestyle, skincare, fashion, and social trends.

Top Territories

Location Reach
🇿🇦 South Africa (Primary)
64%
🇬🇧 United Kingdom & Europe
16%
🇺🇸 United States / Canada
12%
🌍 Other Global Regions
8%
📍 Major urban density in Johannesburg, Cape Town, Durban, London, and international metro hubs.
Creative Specialties

Content Formats That Portia Excels At

Tailored production styles developed to maximize audience retention, shares, and algorithmic lift.

GRWM & Daily Vlogs

Relatable, conversational style "Get Ready With Me" videos seamlessly weaving branded products into authentic morning or event routines.

High Watch-Through Rate →

Lookbooks & Hauls

High-fashion transition edits, try-on hauls, and style breakdown reels spotlighting seasonal collections, footwear, and accessories.

High Bookmark & Save Rate →

Unboxing & Reviews

ASMR or high-energy unboxings highlighting packaging details, textures, tactile experience, and honest first reactions.

Direct Click Conversion →

UGC & Spark Ad Creative

Raw, conversion-optimized vertical ads formatted specifically for brand performance marketers to run as paid meta and TikTok ads.

Paid Whitelist Approved →
Work With Portia

Brand Partnership Offerings

Click any deliverable to formulate your custom campaign scope, then submit directly below.

Select Target Deliverables:
1x Dedicated TikTok Video
Full 60s narrative with custom audio, hook, and caption pin.
TikTok Channel
1x Instagram Reel
High definition 4K vertical Reel with Co-Author tag.
Instagram Channel
Instagram Story Set (3 Frames)
Engaging sequence with interactive sticker and direct swipe/tap link.
Instagram Channel
Cross-Platform Campaign Bundle
Full ecosystem coverage: 1 TikTok + 1 IG Reel + 3 Stories.
Most Popular for Launches
Spark Ads / Whitelisting (30 Days)
Creator handle authorization code for running paid ad spend.
Performance Add-on
Pure UGC Content (Raw Assets)
Custom video delivered raw for brand's owned social media channels.
Creator Licensing
Includes 1 round of script / angle feedback and draft review prior to live publishing.

Campaign Scope

0 Selected
Deliverables in Brief:
No formats selected yet. Select items to the left to formulate your brief.
Send Campaign Request

Custom budgets and agency packages accommodated.

Connect With Portia

Let’s Create Something Memorable

Ready to partner on an upcoming launch, brand campaign, or gifting activation? Fill in your brief below or email directly.

TikTok: @portiaerasmus Instagram: @porshie_22
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Direct inquiries can also be routed to: [Direct booking line / agent: Available upon inquiry]